Food Photography
Launch Campaign
Toronto & Miami
2021-2023

Sofia ✳︎

Modern Italian ✳︎

Toronto & Miami ✳︎

Sexy Elegance ✳︎

Sofia ✳︎ Modern Italian ✳︎ Toronto & Miami ✳︎ Sexy Elegance ✳︎

An Italian love affair.

To celebrate the opening of Sofia Restaurant in Design District, Miami, we created a video ad campaign that celebrates the joyous moments of dining in and the moment love strikes.

Creative Director: Claudio Recchia; Art Director: Steven Lee; Project Manager: Jessika Dufour; Video Director/Editor: Sebastian Luca; Cinematographer: Philip Lemoyne; Camera Assistant: Zachary Last; Gaffer: Joshua Willick; Wardrobe Stylist: Tara Summers; Prop Stylist: Joey D’Angelo; Makeup: Veronica Chu; Hair Stylist: Ian Russel; Photography: Julian Ross

Models: Melika Onat, Mateo Yepes, Naomi Leone, Lyric Harper, Jessika Dufour, Griffen Thuss Conkie, Austin Sauco, Dre Prime; Dogs: Hudson, Piccolo

Instagram Launch Grid

The Instagram grid was designed as a launch-focused social identity system for Sofia Design District. The visual direction combines the rich crimson brand palette, elegant script typography and oversized cropped logo forms to create immediate recognition across the feed.