Toy Book 2024

The 2024 Walmart Canada Toy Digest was developed as a festive, high-impact retail book celebrating the excitement of holiday gifting. Positioned around the message "Canada's #1 Toy Shop," the design combines bold seasonal storytelling with a clear, shoppable layout system that highlights top toys, rollback pricing and family-friendly discovery.

The creative direction uses a sparkling blue, red, chartreuse, teal and pink holiday world, playful gift-box compositions and bright character-driven product photography to create a sense of wonder and abundance. Across the spreads, structured product cards, promotional callouts and recognizable Walmart rollback badges help guide shoppers through a large assortment while keeping pricing and savings easy to scan. The result is a joyful and commercially focused digest that feels energetic, magical, and approachable for families during the holiday season.