Spring Beauty 2025

The 2025 Walmart Canada Spring Beauty Digest was developed as a mobile-first evolution of the traditional print digest experience, designed specifically for how shoppers browse shopping content on their phones. For this project, we created a new design system that translated the digest format from print to digital, prioritizing clarity, scannability and product discovery within a smaller screen space.

The new system shifts the layout toward a more product-focused experience, using tighter hierarchy, simplified description, clear price messaging and streamlined navigation cues. Lifestyle imagery was reduced to avoid visual clutter on mobile, allowing beauty, skincare, haircare and self-care products to take center stage. The result is a cleaner, more focused shopping experience that keeps the energy of a seasonal beauty event while making the content easier to browse, compare and shop on a phone.